AÍMER, the premier brand known for luxurious, high-quality lingerie and apparel, is proud to introduce two standout collections at Takashimaya: The AÍMER CHUANG Collection for women, which redefines innerwear as outerwear, and AÍMER MEN, a range of sophisticated essentials for the discerning man.
These innovative lines showcase AÍMER's commitment to blending style, versatility, and comfort for those seeking elegance and functionality in their wardrobe. Good undergarments and loungewear are crucial in maintaining comfort, health, and confidence. They serve as the foundation of self-care, supporting physical well-being while helping people feel comfortable, attractive, and prepared for anything their day brings.
The Revolutionary AÍMER CHUANG Collection
The AÍMER CHUANG Collection brings a fresh perspective to women’s fashion, offering stylish, mix-and-match ensembles that transition effortlessly from loungewear to chic outerwear. This versatile collection is designed for women who value adaptability and sophistication, allowing them to confidently and easily style their innerwear as outerwear.
Each piece in the CHUANG Collection is crafted for seamless mixing and matching, creating limitless outfit possibilities for any occasion. From casual daytime outings to evening gatherings, the CHUANG Collection combines elegance with comfort, elevating the concept of everyday essentials. The CHUANG Collection redefines wardrobe staples for the modern woman using proprietary fabrics and a design philosophy that prioritises both luxury and practicality.
Luxe Everyday Essentials for the Discerning Gentleman
For men, AÍMER introduces AÍMER MEN, a collection that epitomises everyday sophistication, emphasising quality and refined style. Created for discerning men who appreciate premium craftsmanship, this line covers all aspects of men's wardrobe essentials, from undergarments to loungewear, all made with comfort and style in mind.
The AÍMER MEN collection features undergarments and sleepwear crafted from AÍMER's signature, high-performance fabrics that provide lasting comfort, perfect for both active days and restful nights. With elevated designs that reflect elegance and relaxation, AÍMER
MEN's casual and loungewear is ideal for the modern man who values refined leisurewear. With luxe items such as pyjama sets priced over S$500, AÍMER MEN reflects the brand's dedication to high-end essentials that offer both style and real value.
Exquisite Materials
AÍMER MEN utilises natural elements extracted from seaweed for sleepwear. This fabric is enriched with marine minerals and offers a soft, delicate texture that feels like a second skin. Blended with a zero-carbon modal, it creates a lightweight material ideal for sleepwear.
For outdoor and loungewear, the material featured is the high yarn count (100s) Lenzing modal with mercerised finishing. This creates a silk-like feel and smooth surface hence, the fabric is more durable and retains its shape well. Simplicity and style are paramount in developing these outdoor and loungewear apparel.
High-quality polyamide blends with elastane are used for lightweight zip jackets, casual trousers and polo-neck t-shirts. The material used provides a light, breathable material with excellent stretchability. The fabric has undergone UV protection treatment, achieving a UPF50+ rating, making it ideal for use in Singapore’s tropical climate with intense UV rays.